Social media is an ever changing platform with new trends emerging monthly; keeping track of all of these is hard work, that is why we have come up with a list of trends that are a must for 2022. Riding the wave trend is how you get to stay at the top of your game, when it comes to social media marketing; especially in a dynamic industry such as international education. So whether you’re an agent, a school, a service provider, offer guardianship programs or anything related to this industry, here are the top trends you need to take into account in 2022.

Content Creators and Influencers

The content creator economy is booming and it looks like it's here to stay. More and more people are flocking to social media to make purchasing decisions and most of these decisions are influenced by these popular content creators. Consider collaborating with influencers, but if you do, make sure that you have the right contract in place so that you get good value for money. You might want to get an influencer who is popular in a particular destination where you're trying to expand, or an influencer who has a strong agent network. Check out what our own Lynne had done at French in Normandy back in 2019 for an idea of this experience!

Video Shorts

Tik Tok took the world by storm and soon after many other platforms followed in its wake, and it looks like short form videos are here to stay. These short videos give you the opportunity to connect with your followers on a deeper level, increase authenticity leading to more growth and sales. There are many ways in which you can use video shorts to your advantage. Drop us a line for some ideas on this...

Memes

Memes have always been a big hit, and it looks like nothing is changing on this front. Memes are a great way for companies and organisations to connect with their audience and be a part of trending conversations. So see what memes are trending, get creative and make them work for you. It's always a good idea to take a look at what other people are doing on this front for inspiration.

Posts as Currency

User generated content (the positive kind) is priceless or is it? Why not reach out to your clients, give them an incentive, an offer, free extra lessons and ask them to talk about your school, your agency or your business? Everyone loves a bargain, and this is a good way for you to increase brand awareness.

Linkedin Content

LinkedIn is an underrated platform, especially in our industry, however, with an increase in working from home a lot of employees have realized they need a platform where they can create a memorable persona outside of the company. But LinkedIn is not just for the individual, if your employees are engaging others on the platform it also increases the chance of growing your company’s followers. Apart from that, LinkedIn is a great platform for Business to Business transactions, especially if you are seeking to connect with agents or schools or even service providers within our industry.

#No Filter

More and more creators are moving away from perfectly curated photos and videos and becoming more real and authentic in their approach. This is something we firmly believe in at Schools & Agents (in fact you've seen us doing reels in our car or even in our gym clothes!!). Not only does this save you precious time, but that time can be used to build deeper and more lasting relationships with your followers. On top of that, it gives your followers a chance to relate with you, hence making your product or service more tangible.

Have fun with Tik Tok

Tik Tok is considered to be the platform for the younger generation, but more and more companies in international education are getting in on the fun. Brands can be more casual and experimental. Not only is it more fun, but with over a billion active users per month, think of the viewership and brand awareness it will add to your Brand.

As we’ve mentioned earlier social media is an ever evolving platform and not each and every trend may be the right one for your business. New emerging trends may feel overwhelming, but experiment, have fun with it and see what peaks the most engagement from your audience. And as always, if you need any help with anything, do not hesitate to get in touch with us by dropping us an email on [email protected] or [email protected].